Fashion Applications

Users can now find out about the latest fashions from runways, fashion bloggers, or fashionista friends through mobile applications such as Instagram, Pose, Trendabl, or Chicfeed. Many designers use Instagram to post instant, fashion-forward, photographs of their collections on the runway. Pose and Trendabl are free mobile applications that allow users to post photos of their own outfit, browse through other fashion photos, and view celebrity styles. Chicfeed is an application for all of the fashion blog lovers. Chicfeed pulls images from popular fashion blogs for the user to view. Whether one uses Instagram, Pose, Trendabl, or Chicfeed, fashion is just at the tip of your fingers. Poshmark is another great mobile app that allows users to post pictures of gently used items for sale. Users can browse through “parties” and shop through different items ranging from designer goods to a plain shirt from Target. Poshmark is completely free and easy to use.

Poshmark is not an app to post pictures of extremely worn items from your closet, but a way to connect with other fashion-lovers through the mobile channel. Go Try it On and Fashism are mobile apps focusing on if viewers love the item or dislike what they see in the image. Through Go Try it On and Fashism, users can decide whether they should buy an item and add it to their closet. Stylitics, Stylebook, and Cloth are mobile apps that aid in consumer efficiency by allowing users to organize their closet, plan outfits, choose an outfit by the weather, and organize by events. Now fashion conscious users can organize their closets in a fashionable way through their mobile device. All of these apps allow consumers to come together for their love of fashion, shop, sell, organize a closet, or rate outfits, but it seems as if a mobile application is missing.

Out of all of the apps from Instagram to Cloth, something appears to be missing. I always think to myself, “there’s an app for that,” but what about a virtual dressing room? I have come across Divalicious, but the quality of the virtual dressing room app is not that great. A few companies, such as H&M, feature a virtual dressing room on their website. The virtual dressing room on H&M allows for users to try on different items and calculate the cost. Sadly, there are only a few items to try on plus users are only able to use a computer-generated model. Most people do not look like the models on H&M and most consumers are using the virtual model to plan an outfit to buy online. Swivel is the closest virtual dressing room that consumers can use, but how do users know if the items would actually fit them correctly? Plus, Swivel is not on mobile applications or tablets. If consumers were trying on an item outside of the home, then they would need to use their mobile device. What would be great is if there was an app that allowed users to try on items through their mobile devices and figure out if the item would fit correctly. The virtual dressing room app should calculate the user’s body measurements by using some type of technology that would only ask for the user’s height and weight. By asking for the height and weight, the technology should be able to calculate body measurements. With the new wearable technology, such as Google Glass, maybe in the possible future users could just put on their Google Glass, get body measurements, and shop online through Google Glass apps.

by: Chloe Halley